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Oh Slip! Yaktrax Study Details Nation’s Slipperiest Cities

When winter weather strikes, snow and ice doesn’t need to knock you down.

Yaktrax, manufacturer of a variety of traction and warming products, today announced findings from a recent YouGov consumer survey detailing the nation’s slipperiest cities. U.S. adults were asked which cities they have lived in or visited in the previous five winters, and of those cities, were asked to rank how slippery the sidewalks were during snow or ice events. Detroit, Mich., claimed the title of “The Nation’s Slipperiest City” with the additional top-ranked markets including:

2.     Buffalo, N.Y.
3.     Hartford, Conn.
4.     Columbus, Ohio
5.     Chicago, Ill.
6.     Philadelphia, Pa.
7.     Cleveland, Ohio
8.     Rochester, N.Y.
9.     Pittsburgh, Pa.
10.  Boston, Mass.



“In many parts of the country, snow and ice are a way of life during the cold winter months, but icy weather shouldn’t prevent us from getting around or enjoying our favorite outdoor activities,” said Greg Stryker, Marketing Director at Implus, parent company of Yaktrax. “At Yaktrax, we help people stand up to winter through a full range of traction devices that easily attach to any pair of shoes or boots.”

Named after the sure-footed Tibetan Yak, Yaktrax offers a wide array of ice traction devices and winter accessories. Yaktrax provides solid, predictable traction for anyone working or playing outdoors in the winter.

The U.S. is currently experiencing a “La Nina” weather pattern, with meteorologists forecasting a colder and wetter than average winter throughout the Rockies, Great Lakes and New England portions of the country. In snowy and icy conditions, falls become more prevalent. According to recent data from the Centers for Disease Control and Prevention (CDC), more than 800,000 patients a year are hospitalized because of a slip or fall injury, most often due to a head injury or hip fracture.

About the Study
Online research was conducted among 3,677 adults Nov. 10-16, 2016 by YouGov Plc. Final figures have been weighted and are representative of all U.S. adults ages 18 and above.

About Implus
Headquartered in Durham, North Carolina, Implus is an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’ brand family includes Perfect Fitness®, Harbinger®, TriggerPoint®, Yaktrax®, FuelBelt®, Sof Sole®, Balega®, ForceField®, Little Hotties®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Penguin®,  ICETrekkers®, FitDeck®, DryGuy®, and now Spenco®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit www.implus.com.

About YouGov
YouGov is a leading international full-service research and consulting company and a pioneer in the use of technology to collect higher quality, in-depth data for the world's leading businesses and institutions so that they can better serve the people that sustain them. With offices throughout the US, UK, Europe, the Middle East and Asia, YouGov leverages its online sampling, research expertise and consulting experience to provide clients with sophisticated market strategy, market analytics, and survey and forecasting services.

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